Allianz Insurance has appointed Gabriele Tischler to the role of director, market management & brand.
The role is responsible for the strategic direction of the company’s marketing activities including, customer and market insight, brand strategy, customer propositions and sponsorship, as well as communications to the media, employees and brokers.
Gabriele has worked for Allianz since 1998 and has a wealth of experience in a number of marketing management roles at Allianz SE in Munich and Allianz Seguros in Brazil. She was previously head of market management for Allianz commercial and is returning to the UK after an 18 month secondment with the Allianz SE marketing and distribution team.
David Radford held the role since December 2013, but he has decided to pursue new opportunities having overseen a significant growth in Allianz’s brand awareness in the UK through activities including the highly successful partnerships with Saracens Rugby Club and the British Paralympic Association.
Gabriele will report to Allianz’s general manager, commercial & personal, Simon McGinn. Simon said:
“Having led the marketing function at Allianz commercial, Gabriele knows the business and the UK commercial broker market extremely well. I am looking forward to working with Gabriele again as the organisation progresses towards its goal of becoming a top three UK insurer.
“I would also like to thank David Radford for his imagination and energy in significantly improving the recognition of the Allianz brand which brokers tell us has made a substantive difference during conversations with their customers.”
The information contained in this press release relates to Allianz Insurance plc. Allianz Insurance plc is one of the largest general insurers in the UK and part of the Allianz Group.
The Allianz Group is one of the world's leading insurers and asset managers with more than 88 million retail and corporate customers. Allianz Group customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz Group is one of the world’s largest investors, managing over 650 billion euros on behalf of its insurance customers while our asset managers Allianz Global Investors and PIMCO manage an additional 1.4 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we hold the leading position for insurers in the Dow Jones Sustainability Index. In 2017, over 140,000 employees in more than 70 countries achieved total revenue of 126 billion euros and an operating profit of 11 billion euros for the group.
These assessments are, as always, subject to the disclaimer provided below.
Cautionary note regarding forward-looking statements
The statements contained herein may include prospects, statements of future expectations and other forward-looking statements that are based on management's current views and assumptions and involve known and unknown risks and uncertainties. Actual results, performance or events may differ materially from those expressed or implied in such forward-looking statements.
Such deviations may arise due to, without limitation, (i) changes of the general economic conditions and competitive situation, particularly in the Allianz Group's core business and core markets, (ii) performance of financial markets (particularly market volatility, liquidity and credit events), (iii) frequency and severity of insured loss events, including from natural catastrophes, and the development of loss expenses, (iv) mortality and morbidity levels and trends, (v) persistency levels, (vi) particularly in the banking business, the extent of credit defaults, (vii) interest rate levels, (viii) currency exchange rates including the euro/US-dollar exchange rate, (ix) changes in laws and regulations, including tax regulations, (x) the impact of acquisitions, including related integration issues, and reorganization measures, and (xi) general competitive factors, in each case on a local, regional, national and/or global basis. Many of these factors may be more likely to occur, or more pronounced, as a result of terrorist activities and their consequences.
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