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Allianz recognised in Laureus Sport for Good Index

Press release -

Allianz recognised in Laureus Sport for Good Index

Allianz is proud to feature among the 29 brands applauded for making a positive impact through sport in the inaugural Laureus Sport for Good Index.

Launched at COP26, the UN Climate Change Conference being held in Glasgow, the Index celebrates brands that, through collaboration, innovation and creativity, are making significant contributions across the 17 Sustainable Development Goals (SDGs) as laid out by the United Nations.

It is introduced by youth and sport development organisation Laureus and media and events company SportsPro.

The judging panel recognised brands that are putting tangible action at the heart of their investment in sport. The purpose of the Index is to shine a light on organisations that provide compelling evidence for the role that sport can play in driving sustainable change, be that societal or environmental.

Brands were assessed according to seven criteria:

  • Their impact through sports-related Corporate Social Responsible (CSR) activities;
  • Their innovation and creativity during purpose-led campaigns;
  • Their commitment to environmental, social, and corporate governance (ESG);
  • Their level of investment in 'sport for good' causes;
  • The extent to which their sports investments align with the UN Sustainable Development Goals;
  • Their commercial viability;
  • Their commitment to building an equitable society, reducing sport's ecological footprint and growing the sport industry's economy through sport for good campaigns.

The all-female judging panel included:

  • Alison Moore, CEO, Comic Relief USA;
  • Stacie Shelton, Global Head of Education & Advocacy, Dove Self-Esteem Project;
  • Towa von Bismark, Executive Director, UBS;
  • Julia Pallé – Sustainability Director, Formula E;
  • Madeleine Orr – Founder of The Sport Ecology Group;
  • Aileen McManamon – Sports Industry Futurist & Sustainable Business Champion.

The independent adjudicator was Tom Kingsley, Associate Partner for the Sport Industry Group at EY.

Ned Wills, Managing Director of Laureus, said: “The Laureus Sport for Good Index is the first of its kind to recognise the positive work carried out by some of sport’s biggest investors across our society. At Laureus, we believe that sport can change the world for the better and our aim is to inspire more companies around the world to take action by celebrating the brands that are making a true difference today.”

Edwin Moses, Chair of Laureus Sport For Good, said: “The Sport for Good Index is a timely reminder of the transformational power of sport. A huge amount of progress has been made since Laureus was created in 2000, with organisations and brands becoming more and more socially aware. In 2021, purpose lies at the heart of many of the organisations working to deliver positive social or ecological impact through sport.”

Paul Guest, Commercial Director at SportsPro, added: “Sport has the power to change the world and brands hold much of that power. The inaugural Laureus Sport for Good Index recognises and champions those brands using their position in sport to drive positive environmental and social progress across the UN’s 17 Sustainable Development Goals.” 

The first-ever Laureus Sport for Good Index can be viewed and downloaded in full at

Allianz is the Worldwide Insurance Partner for the Olympic and Paralympic Movements from 2021 until 2028.

In the UK, the Allianz Sports Fund invites insurance brokers to nominate grassroots clubs to receive grants ranging from £500 to £3,000. It has allocated a total of £100,000 for community sports over 2021. Allianz Insurance also supports women in sport, in particular through a partnership with Rugby Football Union. For instance, the Allianz Inner Warrior programme runs rugby fitness camps for girls and women.

Carolyn Rich, head of brand and social responsibility, Allianz Insurance said: “We have been supporting sport at various levels because we believe in its transformational power. From local communities to a global stage, it has a positive impact on people’s lives, which can help us to build a sustainable future.”



About Allianz Holdings plc

Allianz Holdings plc is the non-regulated holding company which owns the principal insurance operations of Allianz SE in Great Britain including Allianz Insurance plc.

About Allianz Group

The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 790 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.7 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are amongst the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2020, over 150,000 employees achieved total revenues of 140 billion euros and an operating profit of 10.8 billion euros for the group.

*Including non-consolidated entities with Allianz customers

These assessments are, as always, subject to the disclaimer provided below.

Cautionary note regarding forward-looking statements

This document includes forward-looking statements, such as prospects or expectations, that are based on management's current views and assumptions and subject to known and unknown risks and uncertainties. Actual results, performance figures, or events may differ significantly from those expressed or implied in such forward-looking statements. Deviations may arise due to changes in factors including, but not limited to, the following: (i) the general economic and competitive situation in the Allianz Group's core business and core markets, (ii) the performance of financial markets (in particular market volatility, liquidity, and credit events), (iii) the frequency and severity of insured loss events, including those resulting from natural catastrophes, and the development of loss expenses, (iv) mortality and morbidity levels and trends, (v) persistency levels, (vi) particularly in the banking business, the extent of credit defaults, (vii) interest rate levels, (viii) currency exchange rates, most notably the EUR/USD exchange rate, (ix) changes in laws and regulations, including tax regulations, (x) the impact of acquisitions including and related integration issues and reorganization measures, and (xi) the general competitive conditions that, in each individual case, apply at a local, regional, national, and/or global level. Many of these changes can be exacerbated by terrorist activities.

No duty to update The Allianz Group assumes no obligation to update any information or forward-looking statement contained herein, save for any information we are required to disclose by law.


Amy Yorston

Amy Yorston

Press contact External Communications Manager 07794266474
Sian Baker

Sian Baker

Press contact External Communications Manager 07891570995
Sara Robinson

Sara Robinson

Press contact External Communications Manager 07918470463

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